Seattle's Best Coffee was purchased by industry leader Starbucks in 2003. Both brands continue in the market with Seattle's Best and Starbucks locations often in close proximity. The brands are perceived differently. This is an example of .

Question

Quizplus · Accepted Answer

This is an example of multibrands, where a company offers multiple brands in the same product category to capture a larger market share and cater to different consumer preferences.

Seattle's Best Coffee Was Purchased by Industry Leader Starbucks in 2003