Bill thought he had received the best deal on his riding mower. Shortly after the purchase, Bill started to notice certain disadvantages of his new riding mower as he learned more about other riding mowers available in the same price range. Bill is in which of the following stages of the buyer decision process?
A) purchase decision
B) alternate evaluation
C) need recognition
D) post-purchase behaviour
E) information search

Question

Quizplus · Accepted Answer

Bill is experiencing post-purchase behavior, where he evaluates his purchase and may feel dissatisfaction as he compares it to other options.

Bill Thought He Had Received the Best Deal on His