Fred's Faith in Asics, His Favourite Brand of Running Shoes

Fred's faith in Asics, his favourite brand of running shoes, makes him consider other offerings introduced by Asics. Fred is not a risk-taker, and he tends to evaluate each new product carefully before adopting it. Fred is an opinion leader in his social networking community and best described as a(n) _.

A) lagging adopter
B) late mainstream adopter
C) early adopter
D) early mainstream adopter
E) innovator