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Coolers Inc

Question 26

Multiple Choice

Coolers Inc. has decided to launch a new energy drink that will have the fewest calories among its competitors. To understand the market potential for the new drink and the demographics and attitudes of consumers who
Are likely to buy the product, Coolers should most likely use .


A) descriptive research
B) exploratory research
C) causal research
D) experimental research
E) archival research

Correct Answer:

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