are small groups of consumers who interact directly and informally with product designers without a moderator.
A) Traditional focus groups
B) Observational groups
C) Cross-functional groups
D) Immersion groups
E) Ethnographic groups

Question

Quizplus · Accepted Answer

Immersion groups are small groups of consumers who interact directly and informally with product designers without a moderator, allowing for more organic feedback and insights.

Are Small Groups of Consumers Who Interact Directly and Informally