Erica Jenson has a limited budget to conduct market research. Which of the following research approaches would provide Erica with the most cost-effective way to reach a large number of respondents in a short period?

Question

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Internet-based surveys are typically the most cost-effective and quickest way to reach a large number of respondents, as they eliminate the costs associated with printing, mailing, or conducting in-person or phone interviews.

Erica Jenson Has a Limited Budget to Conduct Market Research