Jimmy's Great Coffee has enjoyed strong national success serving fresh brewed coffee and homestyle baked goods. In the pursuit of sustained growth, the executive committee has determined that Jimmy's will expand internationally in the next two years and attractive foreign markets must be identified. In addition to identifying potential markets and the necessary research that will be conducted in order to make better foreign expansion decisions, the marketing director must consider issues that may arise when developing a market research strategy. What does the marketing director need to consider when contemplating a research strategy abroad?

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The Answer of Jimmy's Great Coffee has enjoyed strong national success serving fresh brewed coffee and homestyle baked goods. In the pursuit of sustained growth, the executive committee has determined that Jimmy's will expand internationally in the next two years and attractive foreign markets must be identified. In addition to identifying potential markets and the necessary research that will be conducted in order to make better foreign expansion decisions, the marketing director must consider issues that may arise when developing a market research strategy. What does the marketing director need to consider when contemplating a research strategy abroad?

Jimmy's Great Coffee Has Enjoyed Strong National Success Serving Fresh