Which of the following is part of the microenvironment of a firm's marketing environment?
A) the suppliers who work with the company
B) the technological resources available to the company
C) the different demographic trends in the market
D) the cultural forces that exist in a society
E) the political state of the country in which the firm exists

Question

Quizplus · Accepted Answer

The microenvironment includes factors close to the company that affect its ability to serve its customers, such as suppliers, which are directly involved in the company's operations.

Which of the Following Is Part of the Microenvironment of a Firm's