The town of Genter recently witnessed a devastating hurricane that crippled the town's infrastructure. Q-Mart, a retail chain that plans to open a new retail store in Genter, organizes a program to help the people of Genter. The program consists of providing free meals to those who lost their dwellings in the hurricane. What section of the marketing microenvironment is Q-Mart most likely trying to reach?
A) suppliers
B) local publics
C) marketing intermediaries
D) employees
E) competitors

Question

Quizplus · Accepted Answer

Q-Mart is trying to reach the local publics by providing aid to the community affected by the hurricane, which can help build a positive image and goodwill among the residents.

The Town of Genter Recently Witnessed a Devastating Hurricane That