The two dimensions the BCG approach uses to evaluate and manage SBUs are _ .
A) market growth rate and market penetration
B) market growth rate and relative market share
C) market growth rate and market development
D) relative market share and market penetration
E) relative market share and product development

Question

Quizplus · Accepted Answer

The BCG matrix evaluates SBUs based on market growth rate and relative market share to determine their position as stars, cash cows, question marks, or dogs.

The Two Dimensions the BCG Approach Uses to Evaluate and Manage