Which of the following statements is true in the context of the BCG growth-share matrix?
A) Cash cows typically turn into stars.
B) Stars often need heavy investment to finance their rapid growth in a market.
C) The income from one SBU cannot be used to support other business units.
D) Dogs promise to be large sources of cash.
E) The positions of SBUs in the growth-share matrix rarely change over time.

Question

Quizplus · Accepted Answer

Stars often need heavy investment to finance their rapid growth in a market, as they are in high-growth industries and require resources to maintain or increase their market share.

Which of the Following Statements Is True in the Context