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Lululemon Athletic Wear Is a Canadian Retail Success

Question 29

Multiple Choice

Lululemon Athletic Wear is a Canadian retail success. While Lululemon has implemented several of these initiatives, which of the following initiatives indicates that the company is following a market development strategy?


A) Lululemon adds a line of leather purses to its offerings in the Canadian market.
B) Lululemon introduces a line of children's clothing to its current target market.
C) Lululemon employs a Ryan Reynolds for a Canadian advertising campaign.
D) Lululemon develops a line of athletic shoes for its current target market.
E) Lululemon introduces its clothing and retail experience in the Indian and Southeast Asian markets.

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