Traxx is a newly emerging shoe manufacturing company. After extensive market research, Traxx divides its market into professional athletes, "hobbyists" or amateur players, and people who wear shoes as part of their casual attire. Each category has its own needs, traits, and marketing goals. In this scenario, Traxx has engaged in market _ .
A) segmentation
B) penetration
C) positioning
D) development
E) diversification

Question

Quizplus · Accepted Answer

Traxx has divided its market into distinct groups based on different needs and characteristics, which is an example of market segmentation.

Traxx Is a Newly Emerging Shoe Manufacturing Company