Chips of Joy, a leading chocolate chip cookie manufacturer, has decided to use the same marketing strategy and marketing mix worldwide for all of its brands. The only change that will be made is language translation on the various packaging. Chips of Joy is using a(n) marketing strategy.

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Chips of Joy is using a standardized global marketing strategy, which involves using the same marketing strategy and marketing mix across all markets, with minimal changes such as language translation.

Chips of Joy, a Leading Chocolate Chip Cookie Manufacturer, Has