Which of the following is a disadvantage of straight product extension?
A) It involves changing the product to meet local requirements.
B) It requires making changes in the manufacturing process.
C) It requires planning a new promotional strategy to promote the product.
D) It can be costly in the long run if products fail to satisfy consumers in specific global markets.
E) It involves additional product development costs.

Question

Quizplus · Accepted Answer

Straight product extension involves selling the same product in different markets without modification. If the product doesn't meet local consumer needs or preferences, it can lead to failure in those markets, which can be costly in the long run.

Which of the Following Is a Disadvantage of Straight Product