Veggie Delight, a Leading Manufacturer of Frozen Vegetarian Burgers, Has

Veggie Delight, a leading manufacturer of frozen vegetarian burgers, has recently entered the Middle East markets. Based on its research, consumers in the Middle East prefer spicier burgers than in Canada and other countries. So the company alters the ingredients in its burgers to meet the local preferences. In this scenario, Veggie Delight is using a(n) _ strategy to market its product.

A) product adaptation
B) straight product extension
C) undifferentiated marketing
D) communication adaptation
E) product invention