When adapting advertising messages, media may also need to be adapted internationally because media availability and regulations vary from country to country. This illustrates .
A) straight product extension
B) communication adaptation
C) product adaptation
D) product invention
E) communication extension

Question

Quizplus · Accepted Answer

Communication adaptation is the process of adapting advertising messages and media to different international markets. This is necessary because media availability and regulations vary from country to country.

When Adapting Advertising Messages, Media May Also Need to Be