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Firms Like Eyewear Brand Warby Parker Include Emails as Part

Question 39

Multiple Choice

Firms like eyewear brand Warby Parker include emails as part of their marketing strategy. Which of the following is most likely true about email marketing?


A) It is used by marketers to send highly targeted messages.
B) It is restricted to the use of personal computers.
C) It cannot be personalized for individual consumers.
D) It is always non-intrusive in nature due to spam filters.
E) It is a traditional form of direct marketing.

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