Technologies such as interactive cable systems, Internet-ready smart TVs, and smartphones and tablets allow consumers to use their TV remotes, phones, or other devices to obtain more information or make purchases directly from TV ads. This is referred to as advertising.

Question

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Interactive TV refers to technologies that allow viewers to interact with television content, such as making purchases or obtaining more information directly from TV ads using devices like remotes or smartphones.

Technologies Such as Interactive Cable Systems, Internet-Ready Smart TVs, and Smartphones