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Katherine Scully Received an Email Promoting a New Financial Services

Question 73

Multiple Choice

Katherine Scully received an email promoting a new financial services institution that offers surprisingly low mortgage rates. The email asked customers to provide their address, date of birth,
Social Insurance number, and current mortgage information in order to receive a free loan quote. Suspicious of the offer, Katherine researched the company and discovered that the email was fraudulent. This is an example of .


A) phishing
B) viral marketing
C) crowdsourcing
D) data mining
E) cold calling

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