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Which of the Following Statements Is True of a Product

Question 14

Multiple Choice

Which of the following statements is true of a product sales force structure?


A) A product sales force structure is characterized by specialization along product lines.
B) A product sales force structure is used when a company has only one product line.
C) A product sales force structure uses a single sales force across different product lines.
D) A product sales force structure requires every salesperson to be an expert in all the product categories of the company.
E) A product sales force structure organizes the sales force along customer or industry lines.

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