Loretta Inc., a Canadian-based watch manufacturer, sells its products in the United States, France, China, Russia, and India. To manage sales, Loretta appoints a number of sales representatives to each location. Sales representatives report to area managers, and area managers coordinate sales in their respective areas before reporting to regional managers. Loretta has most likely adopted a _ sales force structure.

Question

Quizplus · Accepted Answer

A territorial sales force structure assigns sales representatives to specific geographic areas, giving them responsibility for all sales within that territory. This structure is commonly used by companies that sell products or services to a wide range of customers in different locations.