GE employs different sales forces within different product and service divisions of its major businesses. For example, within GE Infrastructure, the company has separate sales forces for aviation, energy, transportation, and water processing products and technologies. GE has most likely adopted a _ sales force structure.

Question

Quizplus · Accepted Answer

GE has adopted a product sales force structure, as it has separate sales teams for different product lines within its divisions.

GE Employs Different Sales Forces Within Different Product and Service