Lemony Inc. sells its popular bottled lemonade-the company's only product-in various geographic locations through tie-ups and agreements with retailers. Each location is represented by two salespersons, one of whom serves current customers while the other finds new ones. Which of the following sales force structures has most likely been combined to form the complex sales force structure at Lemony Inc.?

Question

Quizplus · Accepted Answer

Lemony Inc. uses a combination of market and territorial sales force structures. The market structure is evident as one salesperson focuses on current customers and the other on finding new ones, while the territorial structure is shown by the division of salespersons by geographic locations.