Which of the following statements is true of consumer promotions?
A) They include the use of conventions and trade shows.
B) They include a wide range of tools like samples, coupons, and refunds.
C) Their primary objective is to persuade resellers to carry a brand.
D) They include the use of display allowances.
E) They are primarily used to generate business leads and reward customers.
Correct Answer:
Verified
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