Lucky Elephant, a Canadian brand of candy-coated popcorn, has been in existence since the 1950s. The brand became popular due to its free prize inside every box. Which of the following promotion tools does this exemplify?

Question

Quizplus · Accepted Answer

The free prize inside every box is an example of a "premium," which is a promotional tool where an additional item is offered as an incentive to purchase the product.

Lucky Elephant, a Canadian Brand of Candy-Coated Popcorn, Has Been