AirNetwork, a telecommunications company, sponsors a rock concert by a famous band in order to further its brand visibility. This is an example of a(n) .

Name: AirNetwork, a telecommunications company, sponsors a rock concert by a famous band in order to further its brand visibility. This is an example of a(n) .
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Sponsoring a rock concert to enhance brand visibility is an example of event marketing, where a company associates itself with an event to promote its brand.

AirNetwork, a Telecommunications Company, Sponsors a Rock Concert by a Famous