In the weeks just prior to the Superbowl broadcast, many grocery stores have special displays in a highly visible area (usually near the entrance) , which promote a gameday favourite snack. In addition, the grocery store includes these products in their weekly advertising and promotions. The grocery store is incentivized to conduct these activities by the brand. This effort to push the product to consumers is called
Promotions.
A) business
B) trade
C) point-of-purchase
D) consumer
E) sales force
Correct Answer:
Verified
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