Sales promotion does not need to be coordinated with other promotion mix elements within the overall IMC
program.

Name: Sales promotion does not need to be coordinated with other promotion mix elements within the overall IMC program.
Brand: Quizplus
Rating: 4.8 (45 reviews)

Question

Quizplus · Accepted Answer

Sales promotion should be coordinated with other elements of the promotion mix within the Integrated Marketing Communications (IMC) program to ensure a consistent message and maximize effectiveness.

Sales Promotion Does Not Need to Be Coordinated with Other