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Lush Lawns, a New Landscaping Company, Uses the Same Logo

Question 16

Multiple Choice

Lush Lawns, a new landscaping company, uses the same logo and shade of green in all forms of communication including its online ads, truck signage, website, and business cards. Which technique is being used by Lush Lawns to promote its business?


A) integrated marketing communications
B) logistics information management
C) inventory control segmentation
D) global marketing management
E) niche market penetration

Correct Answer:

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