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Trainstar, a Sportswear Equipment Manufacturer, Releases a New Line of Energy

Question 63

Multiple Choice

Trainstar, a sportswear equipment manufacturer, releases a new line of energy drinks called VitaZing. The television ad for the energy drink shows people jogging, working out in a gym, and doing aerobics. The actors then take a break to drink VitaZing, which visibly re-energizes them and leads them to continue exercising. Which advertising methods most likely used in the VitaZing ad?


A) personality symbol
B) scientific evidence
C) testimonial evidence
D) technical expertise
E) lifestyle

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