focuses the entire marketing process-from product and brand development to logistics, promotion, and merchandising-toward turning shoppers into buyers as they move along toward the point of sale.
A) Internal marketing
B) Sole sourcing
C) Warehousing
D) Shopper marketing
E) Test marketing

Question

Quizplus · Accepted Answer

Shopper marketing is a strategy that focuses on the entire marketing process to convert shoppers into buyers as they approach the point of sale, encompassing product development, logistics, promotion, and merchandising.

Focuses the Entire Marketing Process-From Product and Brand Development to Logistics