What is most likely the first major marketing decision that a retailer must take?
A) differentiation
B) segmenting the market
C) promoting
D) positioning
E) targeting

Question

Quizplus · Accepted Answer

Segmenting the market is the first major marketing decision that a retailer must take because it involves dividing the market into smaller groups of customers with similar needs and wants. This allows the retailer to tailor its marketing efforts to each segment and increase its chances of success.

What Is Most Likely the First Major Marketing Decision That