Campbell is one of the oldest retailers in the country. While the service offered at Campbell is fairly mediocre, the retailer is famous for its surprise offerings of seconds, overstocks, and closeouts - occasionally including expensive gadgets and jewellery. Posco, a new chain of retail stores, offers products that are similar to Campbell's offerings; however, Posco is known for encouraging customers to ask questions and for providing service representatives to assist customers in the purchasing decision process. From this scenario, which of the following statements is most likely true?
A) Both Campbell and Posco fail to identify the needs and wants of target markets.
B) Posco better utilizes the services mix to differentiate itself from Campbell.
C) Campbell has not been able to differentiate itself on the basis of product assortment.
D) Posco's product assortment helps differentiate it from Campbell.
E) Posco fails to differentiate itself from Campbell through the services mix.
Correct Answer:
Verified
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