Charging higher prices on an everyday basis, coupled with frequent sales and other price promotions to increase store traffic, create a low-price image, or attract customers who will buy other goods at full prices is referred to as pricing.

Question

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High-low pricing is a strategy where retailers charge higher prices on an everyday basis but offer frequent sales and promotions to attract customers and create a low-price image.

Charging Higher Prices on an Everyday Basis, Coupled with Frequent