Jupiter Steel is the chief provider of metals to Greystone Motors. Greystone Motors has two models of cars-one for commercial and regular consumers and another for professional car racing teams. Greystone Motors has designated dealers to sell its commercial cars to consumers, while racing cars are sold directly to the racing teams. In such a distribution channel, which of the following would be considered a horizontal conflict?

Question

Quizplus · Accepted Answer

A horizontal conflict occurs between entities at the same level in a distribution channel, such as two car dealerships competing with each other.

Jupiter Steel Is the Chief Provider of Metals to Greystone