Canadian bookselling retailer Indigo partners with Starbucks, to offer a store-within-store coffee shop. This channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a(n) _.

Question

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A horizontal marketing system is when two or more companies at the same level join together to pursue a new marketing opportunity, such as Indigo partnering with Starbucks to offer coffee shops within their stores.

Canadian Bookselling Retailer Indigo Partners with Starbucks, to Offer a Store-Within-Store