For over 10 years, Erudite, a publishing and educational company that produces college textbooks, has been selling its books online through studysmart.com, a popular online retailer that sells textbooks published by different companies. Recently, Erudite stopped selling its books through studysmart.com and set up its own website to sell its books. This change in channel organization is called .
A) brokering
B) selective distribution
C) franchising
D) intensive distribution
E) disintermediation

Question

Quizplus · Accepted Answer

Disintermediation refers to the removal of intermediaries in a supply chain, in this case, Erudite stopped using studysmart.com and began selling directly through its own website.

For Over 10 Years, Erudite, a Publishing and Educational Company