Which of the following is true of an intensive distribution strategy?
A) Compared with other distribution strategies, it uses the least number of intermediaries to sell products.
B) It gives sole rights to select dealers in a given area.
C) Compared with other distribution strategies, it provides the best support for dealers of luxury products.
D) It discards traditional intermediaries and uses direct marketing to reach customers.
E) It strives to make products available where and when consumers want them.

Question

Quizplus · Accepted Answer

An intensive distribution strategy aims to maximize product availability by placing products in as many outlets as possible, ensuring they are available where and when consumers want them.

Which of the Following Is True of an Intensive Distribution