distribution typically allows manufacturers to develop good working relationships with intermediaries and expect a better-than-average selling effort. It also gives producers good market coverage with more control and less cost than intensive distribution.
A) Selective
B) Comprehensive
C) Vertical
D) Inclusive
E) Horizontal

Question

Quizplus · Accepted Answer

Selective distribution involves choosing a few intermediaries to carry the product, allowing manufacturers to build strong relationships and maintain control while achieving good market coverage.

Distribution Typically Allows Manufacturers to Develop Good Working Relationships with Intermediaries