is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of the producer's merchandise.
A) Full-line forcing
B) Horizontal price fixing
C) Direct marketing
D) Horizontal integration
E) Disintermediation

Question

Quizplus · Accepted Answer

Full-line forcing is a practice where a producer requires a dealer to sell its entire line of products as a condition for selling a particular brand.

Is a Practice Whereby a Producer Agrees to Sell a Brand