Bateman Gray Motors sells the cars it produces using dedicated dealers who only sell Bateman Gray's products at their outlets. What kind of marketing strategy has Bateman Gray adopted with its car dealers?

Question

Quizplus · Accepted Answer

Bateman Gray Motors has adopted an exclusive dealing strategy, where dealers are dedicated to selling only Bateman Gray's products, preventing them from selling competitors' products.

Bateman Gray Motors Sells the Cars It Produces Using Dedicated