According to the five-step model of the marketing process, the first step in marketing is _.
A) capturing value from customers to create profits and customer equity
B) constructing an integrated marketing program that delivers superior value
C) designing a customer-driven marketing strategy
D) engaging customers, building profitable relationships, and creating customer delight
E) understanding the marketplace and customer needs and wants

Question

Quizplus · Accepted Answer

The first step in the marketing process is understanding the marketplace and customer needs and wants. This involves researching and analyzing customer behavior, preferences, and the overall market environment to effectively address and satisfy customer demands.

According to the Five-Step Model of the Marketing Process, the First