Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on .
A) consumers' future demands
B) consumers' brand experiences
C) competitors' threats
D) competitors' strengths
E) consumers' existing wants

Question

Quizplus · Accepted Answer

Marketing myopia occurs when marketers focus too much on selling products that satisfy existing wants rather than understanding and addressing the underlying needs of consumers.

Marketers Are Said to Suffer from Marketing Myopia When They