Research on communication suggests that the verbal contribution to the total impact of a message is approximately
A) 90 percent.
B) 50 percent.
C) 7 percent.
D) 1 percent.

Question

Quizplus · Accepted Answer

Research on communication, particularly the work of Albert Mehrabian, suggests that the verbal contribution to the total impact of a message is approximately 7 percent, with the rest being attributed to tone of voice and body language.

Research on Communication Suggests That the Verbal Contribution to the Total