Nadine has been calling on the same customer for years. She handles all of the company's orders and quickly resolves any issues that may come up. On occasion, Nadine takes some of the company employees out to dinner and has even given them tickets to local concerts. Nadine is involved in

Question

Quizplus · Accepted Answer

Nadine's actions of maintaining long-term relationships, handling orders, resolving issues, and engaging in activities like taking employees out to dinner and giving them concert tickets are indicative of relationship selling. This approach focuses on building and maintaining strong relationships with customers to encourage loyalty and repeat business.

Nadine Has Been Calling on the Same Customer for Years