During which step of the personal-selling process does the salesperson establish a rapport that sets a foundation for the relationship and asks questions to learn more about the prospect and his or her needs and wants?

Question

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The approach step is when the salesperson first makes contact with the potential customer. This step involves establishing rapport and asking questions to understand the prospect's needs and wants, setting the foundation for a successful sales relationship.

During Which Step of the Personal-Selling Process Does the Salesperson