Justine is a new pharmaceutical sales representative for a major pharmaceutical company. Her current method of acquiring new business is to meet with any prospect who is willing to agree to an appointment. This approach is taking up much of her time and isn't leading to the results she had hoped for. What type of approach would you suggest she use in order to improve her results?

Question

Quizplus · Accepted Answer

A lead score approach involves ranking prospects based on their potential to become a customer, which can help Justine focus her efforts on the most promising leads, thus improving her efficiency and results.

Justine Is a New Pharmaceutical Sales Representative for a Major