A manufacturer of golf clubs has just come out with a revolutionary new putter. The company is advertising the golf club in magazines, has commercials airing on the Golf channel and has given samples of the club to pro shops around the country so potential customers can try the club out. All these actions taken together are part of the company's

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The actions described (advertising in magazines, airing commercials, and providing samples to pro shops) are all different methods of promoting the product, which together constitute the company's promotion mix. The promotion mix is a component of the overall marketing mix, focusing specifically on the communication strategies used to inform, persuade, or remind potential customers about a product.

A Manufacturer of Golf Clubs Has Just Come Out with a Revolutionary