A marketer who is able to get its product to be used by an actor in a movie is benefitting from

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Product placement is the practice of getting a product to be used or featured in a movie, television show, or other media productions, thereby gaining exposure to the audience. This is different from traditional advertising and is a way to subtly market products by integrating them into the content that viewers are already engaged with.

A Marketer Who Is Able to Get Its Product to Be